History
Hand tool import and wholesale since 1996, and our own PROCAT™ brand since 2003.
A quarter of a century at the heart of hand tools
Toolcat Oy is a Finnish hand tool importer and wholesaler. Below, in brief, is where we started and where we are now.
Toolcat Oy is founded
The company begins importing and wholesaling hand tools. Its customers are resellers, online retailers and industry. From the start, consumer retail has been a different business from wholesale.
PROCAT™ is launched
Our own brand is born from the need to offer more durable and more cost-effective tools for the Finnish hand tool market. The PROCAT™ product family has since grown into an established brand known for its price-quality ratio.
The whole range is digitised
Product data, images, dimensions and pack sizes are converted into electronic form for the whole range. This is a prerequisite for resellers getting product data straight into their own online shops, and the basis for all later automation.
Move to a larger warehouse in Vantaa
Larger premises mean deeper stock, faster picking and more capacity for pallet deliveries and large orders.
New website and enriched product data
The website is completely rebuilt around B2B ordering. At the same time, product data is enriched for search engines and AI search (GEO/SEO), so that our products are found both on Google and in AI-generated answers, and so that partners get complete, ready-made product data.
44 brands and more than 250 partners
The range covers thousands of product lines from around the world and the warehouse is in Vantaa. Stock items are typically delivered within 48 hours anywhere in Finland. Normal delivery time is 1–5 working days, depending on the shipping method and destination. We also deliver to the other Nordic countries and the Baltics, with delivery time and costs agreed per order. Products can also be collected from our Vantaa warehouse by arrangement. Alongside wholesale, we also serve partners through dropshipping and private label models.
Three things that have stayed the same since day one
Only durable tools make it into the range
Products are chosen on whether they stand up to real work, not on what is cheapest to buy in.
Your own contact person, no ticket queue
Partners know their team by name. The same person handles the quote, the order and any complaint.
Partnership, not a one-off sale
We are not just looking for customers but for long-term B2B partnerships in which we succeed together.
Let's continue the story together
Tell us what you need and we will suggest the model that fits best. The assessment is always free and without obligation.
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